Fiona Daniel CEO & Founder
With nearly 30 years of experience in financial services, Fiona brings a unique blend of commercial insight and deep DEI expertise. A former senior leader at one of the world’s largest banks, she has shaped global inclusion strategy, built impactful networks, and led cultural change at scale.
Today, with a diverse team of Associates, she helps businesses transform through inclusion — aligning equity with performance, and people with purpose.
FD2i was founded with a clear belief: businesses thrive when inclusion is embedded — not added on.
After nearly thirty years in the financial services industry, our founder, Fiona Daniel, observed that diversity and inclusion efforts often remained superficial, disconnected from strategy, culture, and commercial objectives. However, she also recognised the significant benefits and positive impact when DEI was implemented effectively. This motivated her to launch FD2i to bring about meaningful change.
FD2i is built on extensive lived experience, commercial awareness, HR capabilities, customer and employee experience expertise, learning and development, and senior DEI leadership.
We love collaborating with clients to transform good intentions into meaningful change. We don’t believe in tick-box training; we partner with clients to integrate equity and inclusion to create real impact across leadership, HR, operations, customer experience, and beyond.
Whether through strategy, leadership development, or accredited professional qualifications, our work is designed to create measurable business outcomes and a culture where everyone can thrive.
As our founder says:
"This is not about initiatives. It’s about transformation. Driven by inclusion, powered by people"
We help organisations transform performance, leadership and decision-making by embedding inclusion where it matters most — inside strategy, operations and culture.
Our values underpin our purpose:
Our clients recommend us to other clients. It’s a testament to the trust and satisfaction we build with each individual we serve!h individual we serve!
"The most strategic partner we have worked with regarding DEI.
“Fiona and her team have been invaluable to Cult Beauty in helping us navigate a fast-changing world and to adapt our strategy with an inside first approach. Always listening and involving our team in decisions that shape our (beauty) business to deliver authentic and impactful outcomes that we can then share with our loyal and discerning Cult community.”
Fiona is an amazing high-level D&I consultant. She delivered a workshop to our senior Directors and leaders, in excess of100 people. Her delivery was articulate, skilful and to the point. She engaged the audience, and stimulated their thoughts, and generated numerous questions from the listeners. The feedback received was extremely high praising for her, and for me also for enlisting her. Her reputation positively proceeds her.” L&Q Housing
“Reed in Partnership has partnered with FD2i for a number of years to support the development and implementation of our inclusion & belonging strategy. I have always found the advice to be immensely practical and, crucially, bespoke to the circumstances of our business and the particular stage of our inclusion & belonging journey. With the help of FD2i’s input, we have made significant measurable improvements on all key metrics and in 2022 we won a national Employee Experience Award for our achievements.”
“We are working with Fiona and the FD2i team with our CEO and Senior Leadership Team to help develop our EDI strategy and develop real solutions that will help us make a real difference to our people. Working with Fiona and the team is a real pleasure, they make what can be a challenging topic for discussion accessible and have a real focus on people and business outcomes.” Motorpoint Chief People Officer
“Fiona has joined forces with our People team to create and deliver our Diverse Talent Accelerator & Inclusive Leadership programmes that are catalysts for the professional and personal development of our talented colleagues and leaders. She has the experience working in a business environment, personal values & qualities and has become an extension of our team by collaborating to deliver impactful results for the benefit of our people. We have built a brilliant partnership that adds real value.” Christos Tsaprounis, People & Culture Director, Auto Trader Group Plc
“Fiona is a hidden gem in this space, by far one of the best diversity, equity and inclusion experts out there, powerful, inspiring, authentic and impactful in every way. It started off with a DEI Action plan for us, we soon realised we needed the team to help us activate it. Excellent at letting us own and lead it but being an expert critical guide.